I spotted a news article and read various sources to discover that Starbucks will be rolling out with a new instant coffee called "Via Ready Brew" in the US and Canada during September. The price? While there is no firm price set, they plan to charge USD $2.95 for a "book" of three or $9.95 for a box of 12. Come again? There is no way on Earth I would spend that much for instant coffee, regardless of what brand it is.
While it seems that nearly everyone is doing their best to simply survive the global recession, the coffee franchises seem to be unaffected by it. If the recent coffee franchise report at franchisedirect.com is to be believed, the coffee industry is doing very well despite the receding economy.
It seems that all of the coffee drinks in US coffee shops start with espresso as the base. It may not be true for all coffee shops, but it's certainly true for Starbucks and Seattle's Best.
Unlike most people who come and go and pay little attention to anything but what they're doing at the time, I observe everything that goes on around me. I have seen how both of these companies make coffee drinks — I purposely observed every facet from start to finish.
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