Sometimes things just don't click (with me, that is). I wrote about Green Mountain Coffee and mentioned that Keurig was a wholly owned subsidiary of Green Mountain Coffee Roasters, but it just didn't click. It wasn't until I saw something about how the coffee was brewed that it finally registered in my pea brain. Their coffee makers are for gourmet coffee, not the regular kind, and K-Cups are required.

Gourmet Coffee Brewers

The Keurig coffee makers are one-cup coffee brewers designed for gourmet coffee. You have to insert one of the K-Cup packets to start the process, but it seems simple enough. You're not even limited to coffee — you can brew tea or hot cocoa because they have K-Cups for them too. You can even forgo a packet if all you want is a cup of hot water for something else.

There are several Keurig coffee maker models to choose from and they range in prices from $89.95 to $249.95. Ouch! All that and the K-Cups too in order to get the perfect cup of coffee. Of course, this is perfectly understandable from the perspective that people with pay $5.00 per cup at Starbucks on a regular basis. Why not get a perfect cup of coffee without having to go to a coffee shop to get it? It makes sense.

Alas… It's not for me.

Even IF could find one of the Keurig coffee makers locally and even IF I could get a supply of K-Cups, I probably wouldn't pursue that route to getting my daily fix of coffee.

I currently make my coffee one cup at a time, using instant coffee, so it's not the steps toward making a cup that I have a problem with. The problem is the coffee itself.

You see, sometimes I like my coffee strong and WITH sugar and sometimes I like my coffee weak and WITHOUT sugar (I don't use any kind of creamer, except on rare occasions). I kind of like having granular control on how much and how strong my coffee is going to be.

The pre-measured, pre-decided coffee portions that describe K-Cups in a nutshell is the reason I don't like the San Mig coffee products (3-in-1, 2-in-1, etc.).

Of course, I'm only one person. If this is the kind of product that floats your boat, then have at it. There's absolutely nothing wrong with using Keurig coffee makers and the K-Cups to go with them. They say there's a product out there for everyone. This one just doesn't happen to be mine.

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Before I say anything else, I'm not being paid to advertise for Green Mountain Coffee Roasters and I may be asked to remove the copy of their logo. I'm basically responding to the search term I saw pop up in my search stats. Like others, I'm sure, I had no idea what "Green Mountain Coffee" was until I started searching for myself. I initially thought it was another type of coffee and I had no idea it represented a company.

Green Mountain Coffee Roasters

According to Wikipedia, Green Mountain Coffee Roasters is a publicly-traded brand of coffee based at Waterbury in the US state of Vermont. The brand specializes in organic coffee, fair trade, and specialty gourmet coffees. Keurig, the company behind the Keurig coffee maker, is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. In 2008, it was a $617 million publicly traded company.

Not being content to read the dry information at Wikipedia, I ventured to the Green Mountain Coffee website to see what I could find. It turns out that it's an online store and it's very well done. That's where I stole the logo from.

I'm being quite honest when I say that I never heard of Green Mountain Coffee or Green Mountain Coffee roaster before today. I grew up in the western states and spent a lot of time outside of the US. Since they're based in Vermont, I double I would have ever known about them if the Internet hadn't made become such as widely-used medium.

Green Mountain Coffee (The Website Store)

Since I enjoy almost anything coffee-related, I simply had to take some time to check out the store. Of the coffee they sell, one caught my eye: Newman's Own Organics. Newman's Own Organics is a separate company from Newman's Own, founded by the late Paul Newman (an actor), but it started as a division of Newman's Own and was created by his daughter, Nell Newman.

The store also sells various brewers and grinders as well as gifts and samplers. They even have a shipping service called Cafe Express, something I might be inclined to use if I still lived in the US. As I checked out the prices, I found they were comparable to gourmet coffees and items sold in other stores so there isn't anything to keep anyone from buying from them, at least not in my opinion.

So there you have it. That's what the searches for Green Mountain Coffee were all about. People were looking for information about the company and I hope I've provided enough to send them in the right direction.

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